There are three key reasons why Fair for Life is different from many other fair trade schemes.
Firstly, it is inclusive. Fair for Life is a guarantee that everyone in Pukka’s supply chain is treated fairly and equitably. It’s not just farmers and producers who are checked; Fair for Life ensures everyone we work with receive fair wages and decent working conditions. This includes our growers, blending partners, packers as well as Pukka’s staff. Fair for Life recognises other high quality fair certification schemes as equivalent standards including FairWild and other fair schemes which allows us to work with all of our existing fair certified projects under one umbrella.
Secondly, it’s a global standard. Unlike most other fair trade standards, Fair for Life covers trade with ‘developed’ as well as ‘developing’ countries. It means that, for example, our suppliers in countries like Turkey and Hungary are also protected under the Fair for Life scheme. Essentially it means we can source even more ethical and fairly traded herbs.
Finally, it’s fully transparent. You can see our suppliers and our own fair score on the Fair for Life website, www.fairforlife.org
Fair for Life certification is much more than a logo on a pack. It’s the result of a huge amount of eff ort from many partners, and represents many inspiring stories of social change. Certification means that everyone in the supply chain now has access to benefits such as health insurance, maternity cover and clear working hours. The result is an increasingly healthy and empowered community of people involved in the production of Pukka teas and supplements – fantastic news for everyone.
All Pukka teas are certified Fair for Life. Like other fair scheme, at least 20% of the ingredients of a product must be fair certified in order for the product to display the Fair for Life logo. 56% of our herbs by volume are now certified Fair for Life and blends vary. The percentage of fair ingredients will always be stated on back of pack.
So all Pukka’s teas aren’t just good for you and the environment. They’re also good for all those people who work hard to create them.