What is 1% for the planet?

1% for the Planet is a global movement of companies donating at least 1% of their annual turnover to environmental organisations worldwide. Although growing in the US, the idea of connecting businesses, consumers, and non-profits together for positive change in this way is new in the UK. Pukka Herbs is one of the pioneering companies who have signed up to 1% for the Planet, pledging to create positive environmental change regardless of how much profits it makes. Here's is their website if you want to take a look: