What is Pukka doing about the Traditional Herbal Medicinal Products Directive?

You may have heard about the new European directive that came into force on May 1 2012 which affects the sales of traditional health medicines. The Traditional Herbal Medicinal Products Directive (THMPD) requires all herbal medicines be sold under license. To continue to sell Pukka’s traditional Ayurvedic herbal capsules we have relabeled them as Food Supplements. Doing so allows us to provide them under the European Food Supplements Directive and we are confident that this will ensure their legality.

We have long been politically active in lobbying for changes to be made to the THMPD as we believe it is:

• A disproportionate regulation, especially for herbs from non-European traditional medicinal systems such as Ayurveda

• An infringement of human rights by limiting an individual’s access to natural plant medicines

As a result we have been supporting the Alliance for Natural Health in their pursuit of a Judicial Review that will question the current form of the THMPD. In the long-term this means pursuing a specific regulatory framework for traditional medical products.

Please be assured that we are doing all we can to provide you with the highest quality herbal remedies to maintain your health. Our aim has always been to promote the incredible health benefits of organic herbs and we look forward to doing so long into the future.