21st August 2017
It’s likely that you already enjoy the natural goodness of wild plant ingredients daily. Wild plants benefit the lives of millions of us – whether for medicine, cosmetics, food, drink or your favourite herbal tea.
In fact, around 60,000 plant species are used by people for their medicinal properties alone and the vast majority of these are collected from the wild.
However, many of these ingredients are unsustainably taken from the wild without consideration for ecological or community impact. New studies have revealed that one in five wild plant species is now under threat from over-harvesting and habitat loss.
The need for real, positive change is now. This is where FairWild comes in.
[Insert FairWild film series]
FairWild [link to FairWild Page] is a new conservation standard to bring you products created using plants always responsibly collected from the wild.
The FairWild certification is about protecting the magic of wild plant species and the beauty of their natural habitats, whilst respecting deeply rooted traditions and cultures and helping support the livelihoods of the communities that depend on them.
For us here at Pukka, FairWild is an exciting and essential initiative – it allows us to strengthen our relationships with the incredible collectors [link to bosnia story] who work hard to bring the power of herbs to others.
But, just as importantly, FairWild gives our customers a unique opportunity to join this ‘virtuous circle’ simply by enjoying teas blended with incredible FairWild Herbs. Let’s all raise a Pukka cuppa to that.
Shout loud for FairWild
Here at Pukka, we’re on a mission to shout loud for FairWild and would love your help this #FairWildWeek:
- Follow #FairWildWeek on Facebook, Twitter and Instagram and help share the news, films and photos with your own social media communities
- Use the FairWild online toolkit to stay connected with where the wild ingredients in products you buy come from. If you’re not sure, ask your supermarket, shop or favourite brand
- Explore ongoing issues through the official FairWild website
- Support ongoing action to protect wild plants by making a small donation to FairWild.
And finally thank you for already being part of this positive change, helping to protect wild plants, animals and the communities that rely on them by choosing to enjoy Pukka teas and supplements blended with incredible FairWild herbs.
How do you keep the wild in you? Share your photos of your favourite wild space with @PukkaHerbs using #FairWildWeek for your chance to win our entire collection of FairWild teas.